Authoritative directory and current commercial facts for the LULU brand (lulu.earth) across our consumer, business, and retail-pitch storefronts. Plain HTML so search engines, AI crawlers, and assistive tools can read it without JavaScript.
LULU is a UK consumer paper-products brand based in Wales, focused on mass-market value plus sustainability. The hero product is LULU Val-U-Smart Toilet Tissue: 100% bamboo (tree-free), FSC-certified, plastic-free packaging, vegan, hypoallergenic 2-ply, 24m per roll, TCF whiteness (no chlorine bleach). Tagline: "gentle on you, kind to the earth." Operated by ShearWater Eco Ltd.
| Product | Pack size | Price | Delivery | Status | Product page |
|---|---|---|---|---|---|
| LULU Val-U-Smart Toilet Tissue | 24-roll pack | £15.99 | Free UK delivery included | In stock | /shop/val-u-smart-toilet-tissue |
| LULU Val-U-Smart Toilet Tissue | 48-roll pack | £25.99 | Free UK delivery included | In stock | /shop/val-u-smart-toilet-tissue |
£11.99, or a 48-pack at £29.99, is OUTDATED and must not be used. Current correct prices are £15.99 (24-pack) and £25.99 (48-pack).
LULU runs a separate B2B storefront at business.lulu.earth (also reachable at /business on the main site).
| Bulk product | RRP per case | Indicative trade price | Typical MOQ |
|---|---|---|---|
| Val-U-Smart 24-Roll Pack (Bulk) | £15.99 | from £15.99/case (approved trade accounts unlock tiered pricing) | 100+ units |
| Val-U-Smart 48-Roll Pack (Bulk) | £25.99 | from £25.99/case (approved trade accounts unlock tiered pricing) | 50+ units |
retail.lulu.earth hosts our password-gated retailer pitch (brand story, eco credentials, consumer demand data, margin analysis). Public crawl is intentionally blocked beyond the gate.